Giving a presentation at a professional networking group like the Phoenix Business Connection is a valuable opportunity to showcase your business and build strong referral partnerships. This guide will help you prepare a 10-12 minute presentation that effectively communicates your value and engages your audience.
1. Start with a Personal Introduction
Begin with a brief personal background. Share who you are, your professional journey, and any interesting anecdotes that establish a connection with your audience. Keep this section concise and engaging.
2. Focus on Your Business
Spend about 70% of your presentation on your business. Explain what you do, the services you offer, and what sets you apart from your competitors. Use visuals like slides or props to make your presentation more engaging.
3. Highlight Key Services
Detail the core services your business provides. Use real-life examples or case studies to illustrate how your services have benefited clients. This helps your audience understand the practical applications of your offerings.
4. Define Your Ideal Client
Clearly define your ideal client. Explain the types of businesses or individuals who benefit most from your services. Be specific about the characteristics and needs of these clients to help your audience identify potential referrals.
5. Specify Referral Requests
Directly state the types of referrals you are seeking. Be clear and specific about the introductions that would be most valuable for your business. This helps your audience think of relevant contacts who could benefit from your services.
6. Prepare for Engagement
Encourage questions and interaction throughout your presentation. This makes your session more dynamic and allows you to address any concerns or curiosities directly.
7. Practice Your Delivery
Rehearse your presentation multiple times to ensure smooth delivery. Practice in front of a mirror or record yourself to refine your speaking style and timing. Aim for clarity, confidence, and engagement.
8. Utilize Visual Aids
Incorporate visual aids like slides, charts, or videos to make your presentation more engaging and easier to follow. Ensure your visuals are professional and relevant to your content.
9. End with a Strong Conclusion
Summarize the key points of your presentation and reinforce your call to action. Thank your audience for their time and invite them to ask questions or follow up with you later.
10. Provide Handouts or Follow-Up Materials
Offer handouts or digital materials that summarize your presentation and provide additional information. This can include business cards, brochures, or links to your website and social media profiles.
Conclusion
Preparing a 10-12 minute presentation for the Phoenix Business Connection is an opportunity to make a lasting impression. By focusing on your business, defining your ideal client, and specifying your referral requests, you can maximize the impact of your presentation and foster valuable business connections.
About the Author: Brett Williamson
